#team-alignment

#team-alignment

You want to establish quickly a clear and defined alignment between yourself and the different football departments within the organisation that you have just inherited. You have to be clear on your objectives and set certain principles in the first few days - like a work ethic, for example - that are non-negotiable and must be made absolutely clear to players and staff members who have not worked with you before.

Will Critchlow is joined by Matthew Morrissey, Organic Search Director EU at adidas to talk about life at the cutting edge of enterprise SEO at a major global brand. Learn about the power of hunting insights, and insight rate over wins and testing cadence, team alignment, and where great ideas come from.

But in today's rapidly shifting environment-where change moves faster than ever-you don't have the luxury of slowly assessing your team and making gradual adjustments. The pace of technology and AI, hybrid work, low employee engagement, evolving strategies, and shifting workforce dynamics demand that you assess your team quickly and confidently. Gone are the days of "observe and wait." You're expected to deliver results fast.