"Design principles are guidelines and design considerations that designers apply with discretion - by default, without debating or discussing what has already been agreed upon."
"In times when we can generate any passable design and code within minutes, we need to decide better what's worth designing and building - and what values we want our products to embody."
"The good design principles are more than just being visionary - they have a point of view, and they explain what we don't do as much as what we do."
Design principles are not rigid guidelines but tools that unify teams around shared values and beliefs. They help in decision-making and maintain focus amidst rapid design and AI developments. Choosing the right principles is crucial, as they guide what to design and the values products should reflect. Without these principles, initiatives can become random and inconsistent. Resources like Ben Brignell's Principles.design provide extensive pointers for effective design principles, emphasizing the importance of having a clear point of view in design.
Read at Smashing Magazine
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