Hatfield sports fluorescent green Nikes himself; a signature fedora hat adorns his head. Hatfield is playing his role, one that began in 1996. His presence is not ornamental -- he shakes hands with donors and talks to recruits, gleefully glad-handing for the university he attended and the football program whose modus operandi has come to be synonymous with Hatfield's creativity and Nike's branding.
PUMA has officially stepped into one of football's biggest arenas with the unveiling of the Orbita Ultimate PL, the new official match ball for the 2025/26 Premier League season.
"This is a format that is broadcast-friendly, spectator-first, and built to create viral moments through a competitive setup that never stands still," said Clare Grady, who also serves as the general manager of the Bay Breakers pro.