"The Evo 3 is the lightest, fastest race shoe Adidas has ever made. Its design is changing the game for every other athletic company on the market."
"Marathon racing is, in our industry, a bit like F1 in the automotive industry. It's become that battleground where, as a brand, we strive for innovation."
Sabastian Sawe made history by running a sub-two-hour marathon at the London Marathon, wearing Adidas's Adizero Adios Pro Evo 3, which is now the fastest shoe globally. Sawe's time of 1:59.30 was followed by Yomif Kejelcha and Tigist Assefa, who also set records while wearing the Evo 3. The shoe's innovative design has led to a surge in demand, with an initial limited launch selling out quickly. Adidas aims to solidify its status in marathon innovation amidst competition from other brands.
Read at Fast Company
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