Inside Oregon's rise as a college football blue blood

"Hatfield sports fluorescent green Nikes himself; a signature fedora hat adorns his head. Hatfield is playing his role, one that began in 1996. His presence is not ornamental -- he shakes hands with donors and talks to recruits, gleefully glad-handing for the university he attended and the football program whose modus operandi has come to be synonymous with Hatfield's creativity and Nike's branding."

"Without missing a beat, Hatfield walks over to a wheeled contraption. He says he came up with this idea in 2008 when he was approached by a team doctor and trainers about improving players' hydration levels. Hatfield pushes a small silver button that lights up and suddenly, the machine (not Nike branded) whirs and unfolds vertically like an automated tent, revealing a portable toilet inside that cleans itself."

Tinker Hatfield appears at Autzen Stadium in fluorescent Nikes and a fedora, greeting fans, donors and recruits in a role he began in 1996. He designed a portable, self-cleaning toilet called the O-Pee after trainers sought better hydration support in 2008. The machine unfolds like an automated tent and allows players to hydrate more during games without needing a nearby bathroom. Hatfield's creativity and close collaboration with Nike have shaped Oregon football's bold branding and forward-looking identity, positioning the program as an innovation-driven force within college football.

Read at ESPN.com