How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
100 Thieves successfully refocused on brand partnerships in 2024 after an unsuccessful diversification effort in 2023, leading to increased sponsor interest.
Alienware wants to make endemic esports brand partnerships cool again
Esports organizations are now turning to endemic brand partners for sponsorships.
Marketers are becoming more wary of the returns on esports partnerships.
Alienware has successfully partnered with esports orgs and gaming creators within the endemic space.
Advertisers are coming back into esports - but with caution
Brand sponsorships in esports are on the rise in 2024, but in a more experimental and cautious manner.
Esports companies rely on brand partnership revenue to stay afloat, making them more willing to negotiate with brands.
How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
100 Thieves successfully refocused on brand partnerships in 2024 after an unsuccessful diversification effort in 2023, leading to increased sponsor interest.
Alienware wants to make endemic esports brand partnerships cool again
Esports organizations are now turning to endemic brand partners for sponsorships.
Marketers are becoming more wary of the returns on esports partnerships.
Alienware has successfully partnered with esports orgs and gaming creators within the endemic space.
Advertisers are coming back into esports - but with caution
Brand sponsorships in esports are on the rise in 2024, but in a more experimental and cautious manner.
Esports companies rely on brand partnership revenue to stay afloat, making them more willing to negotiate with brands.
PyCon US 2025 Kicks Off: Website, CfP, and Sponsorship Now Open!
PyCon US 2025 invites proposals and sponsorships to engage the community.
The conference will be held in Pittsburgh, promoting global collaboration among Python developers.
Two more weeks to go: Connect with Meta, Dropbox, J.P. Morgan, and HP at Disrupt | TechCrunch
TechCrunch Disrupt is a pivotal event for startups, offering connections, resources, and community support crucial for success.
Jake Paul and Mike Tyson Fight Gets Sponsorship Heavyweights
Netflix is leveraging partnerships for the highly promoted Jake Paul vs. Mike Tyson fight to enhance viewer engagement and ad revenue.
These Were the Highest Paid Athletes of the '90s
The 1990s marked a dramatic increase in athlete earnings driven largely by sponsorships rather than team contracts.
Google's plan to grow Pixel with pop culture ads and sponsorships is working
Google is slowly increasing Pixel market share by enhancing hardware, adding exclusive features, and growing the brand through strategic sponsorships and ad placements.
Las marcas se preparan para la temporada de festivales con activaciones en Coachella y Stagecoach
Brands targeting music festivals for marketing
Collaborations between fashion brands and festivals
5 best Inter Miami jerseys of all time - ranked
Inter Miami has had unique and iconic jerseys, including a simple yet effective 2020 home jersey, an away jersey featuring a fitting sponsor logo, and a recognizable 2022 home jersey worn by Lionel Messi.
You Can't Name the 10 Highest-Paid Players in the MLB
Professional baseball stars' contracts are increasing significantly due to rising revenues from sponsors and television contracts.
Saudi Arabia could 'rescue' Barcelona with major financial 'collaboration'
Barcelona is exploring a potential 'football collaboration' with Saudi Arabia to alleviate financial challenges.