#sponsorships

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Android Police
3 weeks ago
Wearables

Google's plan to grow Pixel with pop culture ads and sponsorships is working

Google is slowly increasing Pixel market share by enhancing hardware, adding exclusive features, and growing the brand through strategic sponsorships and ad placements. [ more ]
Digiday
1 month ago
Dining

Las marcas se preparan para la temporada de festivales con activaciones en Coachella y Stagecoach

Brands targeting music festivals for marketing
Collaborations between fashion brands and festivals [ more ]
Digiday
3 months ago
Marketing

Advertisers are coming back into esports - but with caution

Brand sponsorships in esports are on the rise in 2024, but in a more experimental and cautious manner.
Esports companies rely on brand partnership revenue to stay afloat, making them more willing to negotiate with brands. [ more ]
Digiday
5 months ago
Marketing

Alienware wants to make endemic esports brand partnerships cool again

Esports organizations are now turning to endemic brand partners for sponsorships.
Marketers are becoming more wary of the returns on esports partnerships.
Alienware has successfully partnered with esports orgs and gaming creators within the endemic space. [ more ]
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