Riot Games has made a significant move by allowing top League of Legends and Valorant teams in North and South America and Europe to secure sponsorships from sports betting companies. This change responds to players' and organizations' requests for additional revenue sources. John Needham, Riot's president of publishing and esports, highlighted the need to open up funding avenues in light of past reliance on sponsorships, which have diminished due to high operational costs and economic downturns, particularly post-COVID-19 pandemic.
Riot Games has opened its League of Legends and Valorant esports leagues to sports betting sponsorships for tier one organizations, responding to community requests for more funding.
The decision will enable top-tier esports organizations in North and South America and Europe to secure sponsorships from sports betting companies, despite past restrictions.
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