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Artificial intelligence

Sierra CEO Bret Taylor on why the AI bubble feels like the dotcom boom

Bret Taylor leads Sierra to apply AI agents to customer support while serving as OpenAI chairman and bringing deep tech leadership experience.

Sierra Is Becoming a Larger Player in the Outdoor Goods Space

Sierra has expanded from a catalog and online retailer to a nationwide store chain, appealing to outdoor enthusiasts.

fromBusiness Insider

I visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's family

Sierra is TJX's expanding outdoor lifestyle brand, emphasizing quality apparel and gear at competitive prices.

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