fromSearch Engine Roundtable
2 weeks agoVideo: Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More
This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default, and then backtracked on that statement as well. Google AI Mode expanded beyond the English language. Google is showing AI Mode in the search suggestions autocomplete.
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