Daily Search Forum Recap: July 2, 2025
Briefly

The Google June 2025 core update is beginning to show effects on search results. John Mueller from Google stated that links do not significantly influence core updates. Bing is experimenting with positioning its Copilot Search at the start of the search bar, resembling a feature introduced by Google. Additionally, Google Ads has prohibited pill pressing advertisements to uphold safety standards. Microsoft Advertising is also phasing out target CPA and target ROAS from its services, signifying a strategic alteration in ad budget management.
Google's June 2025 core update is projected to have impacts on search results, and early signs are starting to appear. The details surrounding these changes are still unfolding.
Bing is testing a new placement for its Copilot Search feature, placing it at the beginning of the search bar. This move mirrors Google’s approach to AI integration.
Google Ads has taken a stand by banning pill pressers, reflecting the platform's commitment to maintaining advertising standards and user safety.
Microsoft Advertising will eliminate target CPA and target ROAS, indicating a shift in their strategy for managing advertising budgets and performance effectiveness.
Read at Search Engine Roundtable
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