#salesforce-acquisition

#salesforce-acquisition

Cimulate develops technology that responds precisely to this need. The company has built a so-called "intent-aware context engine," a system that analyzes both real and simulated customer experiences to better understand what a shopper is looking for. This enables online stores to display more relevant search results and make personalized recommendations throughout the purchasing process. By integrating this technology into Agentforce Commerce, Salesforce wants to make it easier for consumers to discover and compare products in real time.

Salesforce has completed its acquisition of Informatica. The CRM provider paid more than $8 billion (€6.9 billion) for the data management company. The acquisition is intended to lay the foundation for reliable AI agents within the Salesforce ecosystem. The completion brings Informatica's data catalog, integration tools, and governance services to the Salesforce platform. CEO Marc Benioff emphasizes the importance of this step: "You have to get your data right to get your AI right. Data and context is the true fuel of Agentforce."

Given the market opportunity, the acquisition is a no-brainer as Salesforce would want to advance its capabilities in the space, analysts pointed out, referring to Doti's current product offering, which is a AI-based enterprise search bot that can be interfaced with on Slack to surface insights from across applications and services, such as Datadog, GitLab, Jira, Confluence, , Notion, Slack, Salesforce, Monday, and Zendesk, among others.