"Cimulate develops technology that responds precisely to this need. The company has built a so-called "intent-aware context engine," a system that analyzes both real and simulated customer experiences to better understand what a shopper is looking for. This enables online stores to display more relevant search results and make personalized recommendations throughout the purchasing process. By integrating this technology into Agentforce Commerce, Salesforce wants to make it easier for consumers to discover and compare products in real time."
"At the same time, retailers should be able to work more efficiently and focus more on brand development and growth strategies, rather than on technical optimization of search functions. According to Nitin Mangtani, senior vice president and general manager of Commerce and Retail at Salesforce, e-commerce is shifting toward what he calls "agentic commerce." AI plays an active role in guiding customers. In his vision, online stores go beyond simple transactions and evolve into interactive and conversation-driven shopping experiences."
Salesforce signed a definitive agreement to acquire Cimulate to strengthen Agentforce Commerce and enhance online shopping personalization and intuition with AI. Cimulate built an "intent-aware context engine" that analyzes real and simulated customer experiences to infer shopper intent. The engine improves search relevance and delivers personalized recommendations across the purchasing journey. Integration into Agentforce Commerce aims to enable real-time product discovery and comparison while reducing retailer focus on technical search optimization. Retailers can focus more on brand development and growth strategies. E-commerce is shifting toward "agentic commerce," where AI actively guides customers into interactive, conversation-driven shopping experiences. Cimulate expects faster growth and broader deployment to large international retailers.
Read at Techzine Global
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