Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers
Digital platforms amplify nostalgia, making retro aesthetics a profitable marketing strategy that drives emotional connection and spending among Gen Z and millennials.
Cracker Barrel tried to look forward while everyone else looked back - and it bombed
Nostalgia-driven retro branding and menu revivals are boosting restaurant appeal as consumers seek familiarity and comfort amid economic and political uncertainty.
