#restaurant-rebrand

#restaurant-rebrand

How does a suburban mainstay keep things fresh after over a decade? Rebrand, renovate, and double down on private events. Burlington's Tuscan Kitchen reopens on February 20 as Sorella, "the cool younger sister" of the previous restaurant, says owner Joe Faro. With a lighter, modernized design, bigger bar, and more space for parties, it's "an energized, contemporary look" at what Faro's growing Italian-food empire, Tuscan Brands, is today.

Bar Japonais had only been open about a year and a half when it shut down for a rebrand. The 14th Street restaurant was initially billed as a French-Japanese izakaya with a lot of fusion dishes and limited sushi. But it turned out the main thing diners wanted was, in fact, sushi, especially after the restaurant brought in chef Masaaki "Uchi" Uchino, the Sushi Nakazawa alum behind Kiyomi omakase counter.