#publisher-technology

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Marketing tech
fromExchangewire
9 hours ago

Sparteo Appoints Pierre Lafontaine as VP Ad Solutions to Drive International Growth

Pierre Lafontaine appointed VP ad solutions to lead international rollout of Sparteo’s advertiser offerings built on publisher-first technology and performance-driven open web activations.
Marketing tech
fromAdExchanger
2 months ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromAdExchanger
2 months ago

Future Is Training Its AI On Publisher First-Party Data | AdExchanger

Future launches Helix, an AI-powered solution leveraging first-party data and predictive modeling to optimize ad campaigns and attract performance-focused advertisers.
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