"In his new role, he will lead the international rollout of Sparteo's advertising solutions, initially across Europe and then in the US. As VP ad solutions, Pierre Lafontaine will oversee the scale-up of Sparteo's advertiser activity across international markets, supporting brands and agencies looking for more efficient and performance-led programmatic environments. His role is central to Sparteo's ambition to extend its advertiser offering beyond its core publisher ecosystem and address growing international demand."
"Sparteo's solutions are built on deep tech relationships with publishers, providing direct access to their data and advanced signals qualification to deliver structured open web environments and performance-driven activations, particularly across video and CTV. The appointment marks a new phase for Sparteo, which is scaling its advertiser offering following the build-out of its publisher-first technology stack. The focus is now on accelerating adoption among advertisers."
"Pierre Lafontaine joined Sparteo 18 months ago as sales house director. Bringing strong experience across ad tech, programmatic and go-to-market strategy, he played a key role in structuring the commercial organisation and strengthening Sparteo's value proposition for advertisers. The appointment reflects this ambition to extend the advertiser offering beyond the publisher ecosystem."
""We're reaching a new milestone. Having built a fully integrated technology suite for publishers, our focus is now on accelerating its adoption among advertisers. Pierre's appointment, and the impact he has already made since joining, fully reflects this ambition," said Thomas Pruvot, chief revenue officer and co-founder of Sparteo."
Pierre Lafontaine has been appointed VP ad solutions at Sparteo to lead the international rollout of advertising solutions. The role supports Sparteo’s expansion across brands and media agencies, following the build-out of a publisher-first technology stack. His responsibilities include scaling advertiser activity across international markets, initially across Europe and then in the US. Sparteo’s solutions rely on deep technology relationships with publishers, enabling direct access to publisher data and advanced signals qualification. These capabilities support structured open web environments and performance-driven activations, especially for video and CTV. Sparteo is also expanding commercially in the UK, with early results already delivered through its new operations.
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