Inside The Trade Desk's Claude-powered campaign agent
Koa Agents automate major parts of programmatic ad workflows, connecting to partner AI models via Open Agentic Kit while focusing on setup and troubleshooting rather than ad buying.
What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger
Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Inside The Trade Desk's Claude-powered campaign agent
Koa Agents automate major parts of programmatic ad workflows, connecting to partner AI models via Open Agentic Kit while focusing on setup and troubleshooting rather than ad buying.
What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger
Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
'Intentionally being cautious': Why the ad industry isn't ready to let AI agents spend ad dollars
LLMs accelerate and automate ad-tech workflows but are intentionally prevented from making final ad-spend decisions due to auction mechanics, measurement limits, and accountability concerns.