#ad-tech-automation

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Marketing tech
fromDigiday
5 hours ago

'Intentionally being cautious': Why the ad industry isn't ready to let AI agents spend ad dollars

LLMs accelerate and automate ad-tech workflows but are intentionally prevented from making final ad-spend decisions due to auction mechanics, measurement limits, and accountability concerns.
Marketing tech
fromFast Company
2 months ago

Are digital ads the enemy of advertising?

Digital advertising has become a black box that removes advertiser control and limits creativity in targeting, placement, and messaging.
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