#programmatic-trading

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#advertising #digital-out-of-home #partnership #audience-engagement #first-party-data #data-strategy
Marketing tech
fromExchangewire
1 week ago

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.
Marketing tech
fromThe Drum
2 months ago

Brands not owning their data "keeps me awake at night", says Mondelez VP of media and consumer engagement

Brands must own and manage long-term first-party data strategies to prepare for programmatic, agency-controlled media and maintain control over media buying.
Television
fromExchangewire
3 months ago

Predictions 2026: A New Era for TV?

Connected TV (CTV) will drive ad growth as advertisers combine creative storytelling, ACR and attention data, and cross-industry collaboration to measure incremental impact.
E-Commerce
fromDigiday
8 months ago

Ad Tech Briefing: The 'plumbers' posing as the unlikely saviors of the internet

Publishers are seeking fairer revenue models amidst ongoing challenges in an evolving digital advertising landscape.
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