"Open Media's network enables advertisers to run both static and full-motion campaigns in some of the country's most sought-after environments, maximizing visibility and audience engagement."
"By combining premium screen quality with programmatic flexibility, Open Media provides advertisers with greater control, efficiency, and real-time optimisation capabilities."
"The network delivers comprehensive geographic coverage, enabling advertisers to activate campaigns across both major metropolitan hubs and regional markets, ensuring access to a broad and diverse audience profile."
"This partnership underscores Open Media's commitment to innovation and accessibility within the out-of-home sector, empowering brands to engage with diverse audiences."
Open Media has partnered with VIOOH to enhance programmatic digital out-of-home advertising in the UK. This collaboration provides access to 42 premium LED screens, generating over 120 million monthly impressions. The network targets high-traffic locations, including city centres and major shopping areas, ensuring significant audience engagement. Advertisers benefit from comprehensive geographic coverage across major cities and regional markets. The partnership emphasizes premium screen quality and programmatic flexibility, allowing for targeted messaging and real-time optimization, reinforcing Open Media's commitment to innovation in the out-of-home sector.
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