#programmatic-supply-chain

#programmatic-supply-chain

Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.

Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers. [ more ]

25% of the programmatic ad market is considered waste

Retail media and streaming are on the rise while linear TV is declining [ more ]

Onetag partners with Cedara to measure sustainability benefits of AI-powered media curation for programmatic supply chain. [ more ]