#carbon-measurement

[ follow ]
#sustainable-advertising #ad-tech-inefficiency #programmatic-supply-chain #sustainability
Marketing tech
fromAdExchanger
2 weeks ago

The Business Case For Carbon Cuts | AdExchanger

Measuring digital-ad carbon reveals supply-chain inefficiencies; reducing ad emissions cuts financial waste by removing unnecessary hops, low-value sites, and middlemen.
Environment
fromExchangewire
1 month ago

Impact Plus Adds Search & Influencer Marketing to Its ESP Carbon Measurement Platform

Impact Plus expands carbon measurement to include Search and Influencer Marketing, enabling brands and agencies to measure and reduce GHG emissions across media channels.
[ Load more ]