"A unique and actionable approach These additions respond to advertisers' needs for a comprehensive and actionable view of the carbon impact of their marketing spend. Impact Plus goes beyond simple reporting. With its ESP (environmental sustainability platform), brands and agencies can not only measure the carbon emissions of their campaigns across all major media channels - print, DOOH, OOH, linear TV, audio, search, and paid influence - but also identify the priority levers to reduce emissions without compromising campaign performance."
""Since day one, our ambition has been to cover the full advertising spectrum. Adding Search and Influencer Marketing is a key milestone that brings us closer to this vision: empowering brands to take concrete action across all channels for more responsible marketing. Just launched, these two new levers have already been tested by our clients, which demonstrates both the relevance and the strong demand for this evolution." - Vincent Villaret, CEO of Impact Plus"
Impact Plus expands its carbon measurement scope to include Search (SEA) and Influencer Marketing. Since 2020 Impact Plus has supported advertisers and agencies with solutions that measure and reduce greenhouse gas emissions from media campaigns. The mission centers on making sustainability a core pillar of marketing strategies. The addition of Search and Influencer Marketing covers two rapidly growing channels that represent significant digital investment and essential brand communication levers. The ESP platform enables brands and agencies to measure emissions across print, DOOH, OOH, linear TV, audio, search, and paid influence and to identify priority reduction levers without compromising campaign performance.
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