#sustainable-advertising

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fromAdExchanger
2 days ago

The Business Case For Carbon Cuts | AdExchanger

When sustainable advertising startup Scope3 launched in early 2022, the carbon footprint of digital advertising quickly became an ad tech talking point. One of the company's co-founders, Brian O'Kelley, is often called the " godfather of ad tech," so his ideas tend to set the industry's agenda. The original thesis centered on the notion that measuring the emissions volume of online ads is the first step toward taking action to reduce them.
Marketing tech
Marketing tech
fromExchangewire
5 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital unveils a new brand identity, introducing a unified ad revenue platform focused on innovation and empowering publishers with advanced monetization tools.
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