#programmatic-marketing
#programmatic-marketing

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Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.

Marketing tech

The ad industry's calendar highlights a tension between promotional promises and financial realities.

Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.

The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.

Marketing tech

The ad industry's calendar highlights a tension between promotional promises and financial realities.

Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.

The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.

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