Some grocery stores stock their bricks of Velveeta in the refrigerated aisle, alongside cheese blocks and bags of shredded fromage. At other grocery retailers, the Velveeta might be stashed in the canned aisle beside tins of stewed tomatoes and jarred pasta sauces. Both spots work just as well. Velveeta doesn't need to be refrigerated at all, because it's processed. Surprising probably no one, Velveeta isn't technically cheese at all.
In 1937, Kraft boxed macaroni and cheese was born, marketed as an affordable meal option during the Great Depression. Each box cost nineteen cents.