Go Compare brand boss calls comparisons ads 'shouty' as he tones down Gio
Go Compare revamped its brand identity and messaging to focus on credentials over flashy characters in the competitive price comparison category.
The company aims to move away from the loud and humorous advertising approach of its competitors to establish itself as a more mature and expert-driven brand. [ more ]
The national press advert by Aldi claiming to offer the cheapest Christmas dinner was found to be misleading by an advertising watchdog.
The comparison made by Aldi in the ad was not considered representative of the prices consumers would encounter when purchasing fresh produce for their Christmas dinner. [ more ]