"A 12-pack of Pop-Tarts can range in price from $3.93 to $4.29, depending on where you shop. Meanwhile, Aldi's Millville Toaster Tarts are only $2.45 for a box of 12, making them a significantly cheaper choice. In fact, the difference in price becomes even more apparent when you calculate and compare the per-unit cost. The Aldi version is just 20 cents per tart, while Kellogg's can end up costing as much as 36 cents a pop."
"Millville Toaster Tarts are also available in three incredibly authentic Pop-Tart flavor dupes: cinnamon, strawberry, and chocolate fudge. When we reviewed recommendations from Aldi shoppers on Reddit, we found that most agreed that the Millville version was better than Kellogg's because of its superior frosting application and its ideal filling-to-pastry ratio."
"In a 2024 post in the Facebook group Aldi Aisle of Shame Community, a customer asked, "Anybody ever try the Aldi brand Pop-Tarts? Are they as good as the originals?" One person responded, "Better! More icing, more filling," and another agreed, saying, "Better. More filling, crisper pastry, no artificial colors." Another Facebook post made in 2020 to TheAldiNerd.com Community declared the Millville Toaster Tarts to be 10 times better than Kellogg's Pop-Tarts."
A 12-pack of Kellogg's Pop-Tarts ranges from $3.93 to $4.29, while Aldi's Millville Toaster Tarts cost $2.45 per 12-pack, producing per-tart prices of about $0.20 versus up to $0.36. Millville offers cinnamon, strawberry, and chocolate fudge flavors that mimic Pop-Tarts. Online shoppers on Reddit and Facebook consistently praise Millville for more icing, more filling, crisper pastry, and no artificial colors. Many shoppers cite superior frosting application and a better filling-to-pastry ratio. The combination of lower price and perceived quality leads shoppers to choose Millville over the name-brand alternative.
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