#pr

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The Drum
18 hours ago
Media industry

A gambling company commenting on hayfever: Is this a new low for local journalism?

PR's role in creating relevant news for brand benefits is crucial in today's digital landscape. [ more ]
Prweek
2 weeks ago
Artificial intelligence

Beyond our love/hate relationship with AI

PR professionals must discern valuable insights amidst the overwhelming buzz on AI's impact on communication. [ more ]
Forbes
2 months ago
Artificial intelligence

Council Post: No, AI Won't Kill PR: How To Be An Expert In The AI Age

AI assists in handling mundane tasks, allowing humans to focus on value-added work.
There is a growing need for human experts to provide context and guide discourse in the era of AI. [ more ]
Entrepreneur
3 months ago
Artificial intelligence

AI and PR: Leadership's Role in Ethical Tech Adoption | Entrepreneur

Balancing AI with human input is essential in maintaining authenticity and addressing biases.
Leaders must foster a positive AI culture that preserves the human element in content creation. [ more ]
Shopify
3 weeks ago
Marketing

The PR Playbook from DTC Companies' Favorite Agency (2024) - Shopify

Dreamday combines PR outreach with affiliate marketing to drive results for clients. [ more ]
Deadline
1 month ago
Marketing

AJ Feuerman Joins Gale Anne Hurd's Valhalla Entertainment As VP, Publicity & Marketing

AJ Feuerman joins Valhalla Entertainment as VP of Publicity & Marketing.
Valhalla Entertainment commemorates major milestones in 2024 with iconic films' anniversaries.
Feuerman has a strong background in publicity, social media, and marketing across various industries. [ more ]
Forbes
1 month ago
Marketing

Council Post: How PR And SEO Can Supercharge Your Digital Marketing

SEO and PR are key digital marketing tactics for brand visibility and trust-building.
Backlinks from high-authority websites are crucial for SEO success. [ more ]
Axios
3 months ago
Marketing

Communication firms invest in narrative building

Firms are doubling down on narrative-driven content
Owned content has evolved beyond thought leadership posts [ more ]
www.theguardian.com
4 months ago
Environment

PR giant Edelman worked with Koch network, despite climate pledges

Edelman, the world's largest public relations company, was among the Charles Koch Foundation's highest-paid vendors in 2022, raising concerns among climate advocates.
Edelman made previous climate declarations and pledges to eschew projects promoting climate denial, but partnering with a part of the Koch network calls those commitments into question. [ more ]
sfist.com
4 months ago
San Francisco

Minor SF Rapper Records Diss Track About London Breed, Breed's PR Team Throws Kitchen Sink at Him

A local rapper named Chino Yang recorded a diss track about Mayor Breed but quickly apologized after pressure from her PR team.
Pro-Breed PR forces have aggressively targeted Yang, turning a minor incident into a major story. [ more ]
www.aljazeera.com
5 months ago
Black Lives Matter

Analysis: Why Israel will continue its deadly push into Gaza city centres

Israel's PR machine disregarded Palestinian outcry after releasing videos of Palestinians being publicly humiliated.
Hamas is using skilfully edited videos to enhance the desired effects and show successes against Israeli invaders. [ more ]
The Drum
5 months ago
Public health

How Haleon made healthcare more inclusive

Haleon and Daniel J Edelman have won the Data and Insights category at The Drum Awards for PR.
Haleon launched the Health Inclusivity Index to tackle challenges to health inclusivity and generate urgency among policy makers and those experiencing exclusion. [ more ]
The Drum
5 months ago
Public health

Why New York's largest health system tied gun violence to a public health crisis

Northwell Health won the Healthcare and Pharma category at The Drum Awards for PR.
Northwell Health changed the conversation around gun violence by equating it to public health. [ more ]
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