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#marketing

AI won't replace marketers-but it will make their jobs easier

AI enhances marketing and PR by assisting in campaign creation and effectiveness evaluation, but it shouldn't replace human expertise.
AI serves as a powerful tool that boosts creativity and productivity in marketing, rather than a substitute for human judgment.

AI and PR: Leadership's Role in Ethical Tech Adoption | Entrepreneur

Balancing AI with human input is essential in maintaining authenticity and addressing biases.
Leaders must foster a positive AI culture that preserves the human element in content creation.

"We didn't need to conform to anyone's standards": a day in the life of Alex Daly

Alex Daly emphasizes a high-level approach to leadership that fosters team autonomy.

PATRON Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

The Future Leader Awards recognize impactful young leaders in various industries.

'From content scarcity to content infinity': The major themes of Cannes 2024 so far - PR Daily

PR plays a powerful role at Cannes despite not taking center stage.

AJ Feuerman Joins Gale Anne Hurd's Valhalla Entertainment As VP, Publicity & Marketing

AJ Feuerman joins Valhalla Entertainment as VP of Publicity & Marketing.
Valhalla Entertainment commemorates major milestones in 2024 with iconic films' anniversaries.
Feuerman has a strong background in publicity, social media, and marketing across various industries.

AI won't replace marketers-but it will make their jobs easier

AI enhances marketing and PR by assisting in campaign creation and effectiveness evaluation, but it shouldn't replace human expertise.
AI serves as a powerful tool that boosts creativity and productivity in marketing, rather than a substitute for human judgment.

AI and PR: Leadership's Role in Ethical Tech Adoption | Entrepreneur

Balancing AI with human input is essential in maintaining authenticity and addressing biases.
Leaders must foster a positive AI culture that preserves the human element in content creation.

"We didn't need to conform to anyone's standards": a day in the life of Alex Daly

Alex Daly emphasizes a high-level approach to leadership that fosters team autonomy.

PATRON Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

The Future Leader Awards recognize impactful young leaders in various industries.

'From content scarcity to content infinity': The major themes of Cannes 2024 so far - PR Daily

PR plays a powerful role at Cannes despite not taking center stage.

AJ Feuerman Joins Gale Anne Hurd's Valhalla Entertainment As VP, Publicity & Marketing

AJ Feuerman joins Valhalla Entertainment as VP of Publicity & Marketing.
Valhalla Entertainment commemorates major milestones in 2024 with iconic films' anniversaries.
Feuerman has a strong background in publicity, social media, and marketing across various industries.
moremarketing

Katy Perry has released 2 stale songs and is in a 'career crisis.' A PR expert says her comeback can still be salvaged - if she does it right

Katy Perry released "Lifetimes" as the second single from her album, aiming to recover from the reception of "Woman's World." PR expert hints at comeback potential.

I landed a job in venture capital at 24 after changing my career path twice. Here's how I got the coveted job with a varied resume.

Gen Z Lucia Polverino leveraged PR and product management experiences to secure VC analyst role in London.

Dialing disaster: Is cold calling journalists a thing of the past? - PR Daily

Phone pitching used to be effective in PR, but with the rise of social media and messaging platforms, the approach has evolved significantly.

Press Releases Are My Secret to Marketing on a Small Budget: Here's How I Do It With No PR Background

Press releases can be a cost-effective way for small businesses to increase visibility and credibility.
#ai

1: Google AI | archive4ones

AI 概要は、生成AIを使用してリンクをクリックせずに検索結果の要約を提供する。
AIツールは真実を知らず、人気だけを追求し、人間の価値観を持っていない。
Googleの新しいAI機能にはPR上のリスクがあり、使用する際に慎重でなければならない。

Council Post: No, AI Won't Kill PR: How To Be An Expert In The AI Age

AI assists in handling mundane tasks, allowing humans to focus on value-added work.
There is a growing need for human experts to provide context and guide discourse in the era of AI.

1: Google AI | archive4ones

AI 概要は、生成AIを使用してリンクをクリックせずに検索結果の要約を提供する。
AIツールは真実を知らず、人気だけを追求し、人間の価値観を持っていない。
Googleの新しいAI機能にはPR上のリスクがあり、使用する際に慎重でなければならない。

Council Post: No, AI Won't Kill PR: How To Be An Expert In The AI Age

AI assists in handling mundane tasks, allowing humans to focus on value-added work.
There is a growing need for human experts to provide context and guide discourse in the era of AI.
moreai
#branding

The rebrand is dead. Welcome to the age of the brand 'refresh'

PR reps now often refer to significant visual overhauls as "refreshes" instead of "rebrands."

A gambling company commenting on hayfever: Is this a new low for local journalism?

PR's role in creating relevant news for brand benefits is crucial in today's digital landscape.

The PR Playbook from DTC Companies' Favorite Agency (2024) - Shopify

Dreamday combines PR outreach with affiliate marketing to drive results for clients.

The rebrand is dead. Welcome to the age of the brand 'refresh'

PR reps now often refer to significant visual overhauls as "refreshes" instead of "rebrands."

A gambling company commenting on hayfever: Is this a new low for local journalism?

PR's role in creating relevant news for brand benefits is crucial in today's digital landscape.

The PR Playbook from DTC Companies' Favorite Agency (2024) - Shopify

Dreamday combines PR outreach with affiliate marketing to drive results for clients.
morebranding
#communication

Beyond our love/hate relationship with AI

PR professionals must discern valuable insights amidst the overwhelming buzz on AI's impact on communication.

The changing role of comms: The view from Cannes - PR Daily

PR is gaining influence and recognition in a changing landscape where communicators must address critical issues.

Beyond our love/hate relationship with AI

PR professionals must discern valuable insights amidst the overwhelming buzz on AI's impact on communication.

The changing role of comms: The view from Cannes - PR Daily

PR is gaining influence and recognition in a changing landscape where communicators must address critical issues.
morecommunication

Council Post: How PR And SEO Can Supercharge Your Digital Marketing

SEO and PR are key digital marketing tactics for brand visibility and trust-building.
Backlinks from high-authority websites are crucial for SEO success.

Communication firms invest in narrative building

Firms are doubling down on narrative-driven content
Owned content has evolved beyond thought leadership posts

Marketing lessons from the 2024 Indian general election

The recent Indian parliamentary election was run with high marketing sophistication, utilizing full-funnel approach and various touchpoints to engage voters.
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