NEW YORK - Jewelry maker Mejuri in 2024 was presented with the type of marketing moment that even loads of media spending can't always replicate. Watching her now-fiance play at that year's AFC Championship game, Taylor Swift appeared sporting an heirloom signet ring from the brand, propelling the product to overnight fame as the pop star and beau Travis Kelce were photographed in a close embrace on the field.
PR professionals spend their careers helping other people become credible. We manage stories, build reputations and shape how others are perceived. But when it comes to doing the same for ourselves, we call it self-indulgent or unnecessary. That's a costly habit. Clients aren't choosing agencies or skill sets alone anymore. They're choosing people. And the ones who are visible, trusted and respected get more opportunities, higher fees and more control over their careers.
If your brand isn't being mentioned on credible media outlets, industry lists or podcast transcripts, it's less likely to get pulled into LLM answers. LLMs lean on the same principles as traditional SEO. And earned media remains essential for authority and discoverability, whether it's through an LLM or SEO efforts. In traditional SEO, that authority helps content rank higher. With AI, trusted brand mentions have even greater influence, directly shaping how and where a brand appears in AI-generated results.