The author expresses delight over a favorable write-up of Capital Business Media in Press Gazette but laments that the article is behind a paywall. The author acknowledges the necessity of revenue for journalism but critiques how paywalls can diminish the value of PR efforts. They argue that effective PR should enhance visibility and generate traffic, rather than merely serve ego-boosting purposes. The piece indicates that the growth of Capital Business Media is attributed to their decision not to implement paywalls, contrasting this with the limitations posed by such barriers.
So when Press Gazette - the hallowed trade rag of media geeks and PR doyennes - recently ran a lovely write-up on the growth of Capital Business Media, I was delighted.
But when it's locked behind the 'Subscribe now for £14.99 a month (or £149.99 a year)' barricade, the value begins to erode.
It's about reach. Visibility. Shaping the conversation. A great media hit should do more than sit on your mum's fridge door.
The actual growth that the Press Gazette piece on Capital Business Media was talking about came about directly because we do not use paywalls.
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