""He never misses an opportunity to stay on brand and remind customers that they are getting the best deal,""
""Poor Elon Musk never knew what hit him and is now inadvertently helping Ryanair promote its January sale.""
""He knows exactly what he's doing when he says something outrageous or provocative,""
""Annoyingly, it saves him millions in PR and advertising because he instantly creates must-write stories.""
Elon Musk engaged in a weeklong spat with Ryanair that began with criticism of Starlink and escalated into mutual insults. The exchange included both Musk and Michael O'Leary calling each other idiots. Ryanair capitalized on the attention by launching a "Big 'Idiot' Sale" offering $23 tickets. Michael O'Leary has spent decades using outrageous, provocative statements as a deliberate marketing tactic to generate coverage and reduce PR spending. Ryanair maintains low costs and healthy profits through low average fares (around €40), ancillary fees, strict luggage policies, and quick aircraft turnarounds, making controversy an effective promotional tool.
Read at Business Insider
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