The definition of Tier 1 media coverage in PR has evolved, especially with the rise of generative AI technologies. It is no longer just about prestige publications like The Wall Street Journal or Forbes, but how information can be retrieved and referenced by platforms such as ChatGPT. PR professionals need to adapt strategies to ensure their coverage is not only recognized by traditional audiences but also indexed by AI models to influence future searches and interactions with information.
Today, people are just as likely (if not more likely) to ask ChatGPT, Gemini, Perplexity, or Claude a question as they are to Google it.
The PR industry still tends to chase logos. But traditional Tier 1 coverage might earn a spike in awareness. If it’s not structured appropriately, it won’t influence the next wave of search.
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