#pantone

#pantone

Like every company in the world, Pantone thinks you really need AI help to do your job. Unlike most companies, however, the people who created the esperanto of color matching might have actually developed something useful. Today, Pantone is announcing a generative AI model that can automatically create a color palette. It was trained in-house on six decades of proprietary color research papers and articles, which is now available in Pantone Connect's extension for Adobe apps.

Pantone approached the project with more than just a surface-level color match. Every choice - from the intensity of the shades to the depth and spacing between them - was designed to echo the rhythm and flow of the music. The installation unfolds like the song itself, translating verses and melodies into a visual journey. The outcome feels understated yet expansive, drawing viewers in regardless of whether they recognize Coldplay's 'Yellow' or not.

The Pantone Dualities Challenge invites participants to render any object using colors from Pantone's new Dualities palette, encompassing 175 Pastels and Shadows.