#pantone

#pantone

Circa 1450, the creative community was jolted. The printing press had just been invented in Europe. Scribes, typically monks who had spent lifetimes perfecting the spiritual art of hand-copying manuscripts, saw their specialized skills suddenly rendered obsolete. Yet in short order, the disruptive innovation democratized knowledge, enabled the Renaissance, and created entirely new creative roles for editors, typesetters, printmakers, and illustrators.

"It was fun dialing in the specific color to Justin's vision," Nusz told writer Andy Battaglia for Pantone. "Many people don't know that we see color through not only cultural biases but also through the lens of language. Color and language are inseparable. As we adjusted the color temperatures for the salmon (between cool and warm) and the hues that mix to make the color, we were careful not to make the salmon too red, too yellow, or too orange. When a color is more abstract, it's less pinned down by language-it opens up. As we perfected the color, it came to be defined by two words: Bon Iver."

Like every company in the world, Pantone thinks you really need AI help to do your job. Unlike most companies, however, the people who created the esperanto of color matching might have actually developed something useful. Today, Pantone is announcing a generative AI model that can automatically create a color palette. It was trained in-house on six decades of proprietary color research papers and articles, which is now available in Pantone Connect's extension for Adobe apps.

Pantone approached the project with more than just a surface-level color match. Every choice - from the intensity of the shades to the depth and spacing between them - was designed to echo the rhythm and flow of the music. The installation unfolds like the song itself, translating verses and melodies into a visual journey. The outcome feels understated yet expansive, drawing viewers in regardless of whether they recognize Coldplay's 'Yellow' or not.

The Pantone Dualities Challenge invites participants to render any object using colors from Pantone's new Dualities palette, encompassing 175 Pastels and Shadows.