""It was fun dialing in the specific color to Justin's vision," Nusz told writer Andy Battaglia for Pantone. "Many people don't know that we see color through not only cultural biases but also through the lens of language. Color and language are inseparable. As we adjusted the color temperatures for the salmon (between cool and warm) and the hues that mix to make the color, we were careful not to make the salmon too red, too yellow, or too orange. When a color is more abstract, it's less pinned down by language-it opens up. As we perfected the color, it came to be defined by two words: Bon Iver.""
"Johnson added, "There's a lot of space [in cover art] that gives you access to a record, but it can also act as a barrier or alter your perception of the music. Justin was very keen here to keep peeling away any layers that might be on top.""
Two Pantone colors appear on the covers of Bon Iver and SABLE, fABLE: Black C and 1625 C. Pantone officially named 1625 C "fABLE Salmon." Justin Vernon worked on art direction for SABLE and SABLE, fABLE alongside Minnesota painter Ruben Nusz and Secretly Group head of art and design Miles Johnson. Nusz described calibrating the salmon color between cool and warm and balancing constituent hues to avoid overly red, yellow, or orange tones, noting that abstract color becomes less pinned down by language. Johnson emphasized minimizing layers in cover art to avoid altering perception of the music. Pantone has previously partnered with musicians including Prince, Laura Mvula, and the Grateful Dead, and Charli XCX's green appears as Pantone 3507 C.
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