#justin-vernon

#justin-vernon

"It was fun dialing in the specific color to Justin's vision," Nusz told writer Andy Battaglia for Pantone. "Many people don't know that we see color through not only cultural biases but also through the lens of language. Color and language are inseparable. As we adjusted the color temperatures for the salmon (between cool and warm) and the hues that mix to make the color, we were careful not to make the salmon too red, too yellow, or too orange. When a color is more abstract, it's less pinned down by language-it opens up. As we perfected the color, it came to be defined by two words: Bon Iver."