How Pantone built a color monopoly, from Tiffany Blue to Minion Yellow
Briefly

For 60 years, Pantone has been the cornerstone of color standardization across the design and printing industries, ensuring that colors remain consistent globally. However, the high costs associated with obtaining Pantone products, with some exceeding $1,000, have sparked frustration among designers. This has led them to wonder if there are better, more affordable alternatives that could serve similar purposes without compromising on quality. As the dialogue around this topic continues, the design community remains divided on the necessity of Pantone's products versus the potential for innovation.
The dominance of Pantone in the design and printing industry is underscored by its ability to standardize color across different mediums, but this also comes at a high price.
While Pantone's extensive range of colors is essential for consistency in branding and product design, its high costs have led many in the design community to question if alternatives can meet their needs.
Read at Business Insider
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