#mexican-heritage

#mexican-heritage

"This is what I'm supposed to do. This is what I've been doing for over a decade. I expected no less,"

For more than three decades, PATRÓN has held a steady place at the forefront of premium tequila, its iconic bottle and bee emblem instantly recognizable on backbars around the world. Now, for the first time in 36 years, the brand is reintroducing its look with a refreshed bottle and packaging design. While the tequila itself - made from only three natural ingredients - remains unchanged, the new design reflects both a reverence for tradition and a bold step into the future of luxury spirits.

Rare Beauty, the makeup line founded by Selena Gomez, has taken an unexpected yet inspired direction for its very first collaboration. The brand announced a partnership with Tajin, the beloved Mexican seasoning brand known for its iconic chile-lime-salt blend. Together, they've created a limited-edition set featuring exclusive shades of Rare Beauty's viral Soft Liquid Blush and the new Positive Light Luminizing Lip Gloss.

This year's Fiesta del Mariachi features Grammy-winning Mariachi Los Camperos, along with local ensembles like Mariachi Bonitas, Mariachi Internacional Tapatio, and Mariachi San Jose.