Adidas is accused by Mexican officials of cultural appropriation for launching the Oaxaca Slip-On shoe, similar to Indigenous huaraches. The design process included US designer Willy Chavarria, who has Mexican heritage. Oaxaca officials stated no authorization was given from the Indigenous community of Villa de Hidalgo Yalalag. President Claudia Sheinbaum emphasized the need for companies to respect collective intellectual property and follow heritage laws. Governor Salomon Jara Cruz criticized the appropriation of cultural expressions, stating that culture should be respected, not commercialized. Legal actions may be taken against Adidas by the National Institute of Indigenous Peoples.
Mexican officials claim that Adidas's new Oaxaca Slip-On shoe design resembles traditional Indigenous huaraches without obtaining authorization from the Indigenous community in the village of Villa de Hidalgo Yalalag.
Mexico's President Claudia Sheinbaum stated that the heritage law must be complied with and insists on compensation for the use of collective intellectual property by big companies.
Governor Salomon Jara Cruz criticized Adidas, asserting that inspiration does not validate the appropriation of cultural expressions essential to community identity.
The National Institute of Indigenous Peoples plans to initiate a legal challenge against the Adidas design, emphasizing the need for respect towards cultural heritage.
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