"For more than three decades, PATRÓN has held a steady place at the forefront of premium tequila, its iconic bottle and bee emblem instantly recognizable on backbars around the world. Now, for the first time in 36 years, the brand is reintroducing its look with a refreshed bottle and packaging design. While the tequila itself - made from only three natural ingredients - remains unchanged, the new design reflects both a reverence for tradition and a bold step into the future of luxury spirits."
"At the center of the redesign is a new bottle shape inspired by the piña, the core of the agave plant that defines tequila's essence. This choice grounds the update in authenticity, tying the brand's visual identity directly to the heart of its craft. The jewel-like glass now features an embossed pattern that elevates both aesthetics and utility, offering bartenders a more ergonomic grip. This functional elegance underscores PATRÓN's philosophy: form and craftsmanship should serve purpose as much as beauty."
"A three-dimensional PATRÓN logo now anchors the front label, while the iconic bee has been reimagined in a striking gold finish. The bee, long associated with the brand's values of natural purity and community, is now more prominent than ever - a mark of permanence that reaffirms PATRÓN's identity in the luxury tequila space. By embedding symbolism into these subtle refinements, the redesign feels less like change for novelty's sake and more like a deepened statement of intent."
PATRÓN is updating its bottle and packaging for the first time in 36 years while keeping the tequila recipe of three natural ingredients unchanged. The new bottle shape is inspired by the piña, and the jewel-like glass features an embossed pattern that improves aesthetics and provides a more ergonomic bartender grip. A three-dimensional PATRÓN logo anchors the front label and the bee emblem is reimagined in gold to emphasize purity and community. The ribbon is replaced by an affixed collar with intricate filigree drawn from craftsmanship at the Jalisco distillery, blending tradition with contemporary luxury design.
Read at stupidDOPE | Est. 2008
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