Rare Beauty partnered with Tajin to create a limited-edition set featuring exclusive shades of Soft Liquid Blush and Positive Light Luminizing Lip Gloss. The new Soft Liquid Blush in Chamoy draws from chamoy sauce and offers a deep red-brown, high-impact flush while retaining a lightweight, blendable finish. The Positive Light Luminizing Lip Gloss in Clasico is a warm terracotta with gold and copper flecks that provides hydration and radiance. Selena Gomez drew on her Mexican heritage to shape the collaboration as a celebration of cultural identity, individuality, and bold self-expression. The collection merges traditional flavors and hues with accessible, high-performance makeup aimed at inclusivity and confidence.
Rare Beauty, the makeup line founded by Selena Gomez, has taken an unexpected yet inspired direction for its very first collaboration. The brand announced a partnership with Tajin, the beloved Mexican seasoning brand known for its iconic chile-lime-salt blend. Together, they've created a limited-edition set featuring exclusive shades of Rare Beauty's viral Soft Liquid Blush and the new Positive Light Luminizing Lip Gloss.
The star of the set is the new Soft Liquid Blush in Chamoy. The shade draws from chamoy sauce, a Mexican condiment made from dried fruit and chili peppers. With its deep red-brown tone, Chamoy brings a high-impact flush to the cheeks while maintaining the lightweight, blendable finish that made the Soft Liquid Blush a viral hit across beauty communities.
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