Barkley OKRP launches new standalone media agency MissonOne Media to 'scale with soul'Barkley OKRP has launched MissionOne Media to serve mid-sized marketers feeling overlooked by larger agency holding companies.
Media Buying Briefing: How generative AI is being applied in big and small settingsGenerative AI is increasingly integral to media and marketing strategies, striving for improved results and client outcomes beyond initial novelty.
Media Agency North & Warren Acquires Events Firm InterluxeNorth & Warren's acquisition of Interluxe enhances its capabilities to serve luxury brands in an increasingly competitive digital marketing landscape.
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill setsThe merger of PlusMedia and Cage Point forms a new agency, Mile Marker, targeting growth-focused midsized brands.
Barkley OKRP launches new standalone media agency MissonOne Media to 'scale with soul'Barkley OKRP has launched MissionOne Media to serve mid-sized marketers feeling overlooked by larger agency holding companies.
Media Buying Briefing: How generative AI is being applied in big and small settingsGenerative AI is increasingly integral to media and marketing strategies, striving for improved results and client outcomes beyond initial novelty.
Media Agency North & Warren Acquires Events Firm InterluxeNorth & Warren's acquisition of Interluxe enhances its capabilities to serve luxury brands in an increasingly competitive digital marketing landscape.
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill setsThe merger of PlusMedia and Cage Point forms a new agency, Mile Marker, targeting growth-focused midsized brands.
How Media By Mother's CEO wrote a quick, noteworthy pitch using generative AIGenerative AI enables media executives to accomplish extensive tasks typically requiring large teams, enhancing efficiency and reducing dependence on personnel.
GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's FutureGroupM is focusing on technology investment and collaboration to navigate significant changes in the media landscape over the next five years.
GroupM's leadership reorg gets an assist from a McKinsey execGroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's FutureGroupM is focusing on technology investment and collaboration to navigate significant changes in the media landscape over the next five years.
GroupM's leadership reorg gets an assist from a McKinsey execGroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
Gap Inc. selects Omnicom as media AOR, reorganizes key media functionsGap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.
Indie agency Left Off Madison takes a right turn into live shoppingLOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs.