Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands. [ more ]
Indie agency Left Off Madison takes a right turn into live shopping
LOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs. [ more ]
Assembly tightens up global, N. American roles to spur faster growth
Stagwell faced revenue challenges in 2023, with a 3.4% decrease overall and 5.9% organic revenue drop, mostly affected by U.S. weaknesses.
Assembly, a key media agency under Stagwell, achieved 4.5% growth, prompting strategic realignment to better serve North American clients with new global leadership. [ more ]