Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
At Jellyfish we can go from insights to creation to activation with a seamless AI approach. Itâs humans and agents working together to create a new world.
GroupM's leadership reorg gets an assist from a McKinsey exec
The consolidation within GroupM indicates a shift towards centralized operations aimed at enhancing client engagement, despite claims that individual brand names will persist.