Media Buying Briefing: How generative AI is being applied in big and small settings
Generative AI is increasingly integral to media and marketing strategies, striving for improved results and client outcomes beyond initial novelty.
Assembly tightens up global, N. American roles to spur faster growth
Stagwell faced revenue challenges in 2023, with a 3.4% decrease overall and 5.9% organic revenue drop, mostly affected by U.S. weaknesses.
Assembly, a key media agency under Stagwell, achieved 4.5% growth, prompting strategic realignment to better serve North American clients with new global leadership.
Media Buying Briefing: How generative AI is being applied in big and small settings
Generative AI is increasingly integral to media and marketing strategies, striving for improved results and client outcomes beyond initial novelty.
Assembly tightens up global, N. American roles to spur faster growth
Stagwell faced revenue challenges in 2023, with a 3.4% decrease overall and 5.9% organic revenue drop, mostly affected by U.S. weaknesses.
Assembly, a key media agency under Stagwell, achieved 4.5% growth, prompting strategic realignment to better serve North American clients with new global leadership.
Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.
Indie agency Left Off Madison takes a right turn into live shopping
LOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs.
Nominations Open for Top Agency Stars to Join Yahoo Academy's 2024 Edition - ExchangeWire.com
Nominations open for Yahoo Academy 2024 for rising media agency and marketing talents.
Intensive workshops on AI, critical thinking, and business problem solving at Yahoo Academy 2024.
How Media by Mother applies design details to digital work
Independent agency Mother in Brooklyn values originality and attention to detail in its headquarters and media agency approach.
Media by Mother emphasizes quality creative work in digital campaigns through the use of its design team and software like Seltra.
Meet the People breaks out a standalone media agency, Swell Media
Meet the People, a collective of agencies, is spinning out its media agency, Swell Media, to be a standalone full-funnel shop.
The move is part of the trend of soft rebundling in the independent agency landscape.