#martech-conference
#martech-conference

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MarTech

Q&A with David Iscove: The MarTech Conference | MarTech

Customer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.

Leveraging customer data effectively is crucial to being truly customer-centric. [ more ]

MarTech

Using a variety of tools such as AI and data analytics is crucial for enhancing customer experience.

Measuring customer experience is essential to ensure that efforts are actually improving customer satisfaction. [ more ]

MarTech

Marketing Ops teams should prepare for customer experience-based AI by understanding data use, bringing use cases, and identifying necessary skills.

Companies at different stages should align AI preparation with business needs and leadership strategies. [ more ]

MarTech

Increased focus on first-party data amidst third-party cookie deprecation. [ more ]

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