5 principles for a smoother, more successful CDP deployment | MarTechSetting proper expectations is crucial for successful CDP deployment.
Marketers discuss what it takes to succeed with intent data | MarTechIntent data can optimize content strategy and identify prospects, but third-party data often over-promises in accuracy and timeliness.
Getting the most out of your martech applications | MarTechMarketers must demonstrate ROI on martech investments to maintain them.
Understanding customer identity without third-party cookies | MarTechIncreased focus on first-party data amidst third-party cookie deprecation.
Q&A with David Iscove: The MarTech Conference | MarTechCustomer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.Leveraging customer data effectively is crucial to being truly customer-centric.
Q&A with Alicia Arnold: The MarTech Conference | MarTechUsing a variety of tools such as AI and data analytics is crucial for enhancing customer experience.Measuring customer experience is essential to ensure that efforts are actually improving customer satisfaction.
Q&A with David Iscove: The MarTech Conference | MarTechCustomer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.Leveraging customer data effectively is crucial to being truly customer-centric.
Q&A with Alicia Arnold: The MarTech Conference | MarTechUsing a variety of tools such as AI and data analytics is crucial for enhancing customer experience.Measuring customer experience is essential to ensure that efforts are actually improving customer satisfaction.