#martech-conference

#martech-conference

Marketing Ops teams should prepare for customer experience-based AI by understanding data use, bringing use cases, and identifying necessary skills.

Companies at different stages should align AI preparation with business needs and leadership strategies.

Customer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.

Leveraging customer data effectively is crucial to being truly customer-centric.

Using a variety of tools such as AI and data analytics is crucial for enhancing customer experience.

Measuring customer experience is essential to ensure that efforts are actually improving customer satisfaction.