Instead of stomping his foot in protest, he found a like-minded teen on Facebook, Cameron Zoub, to help him build a bot that would buy limited-edition sneakers for people before they sell out. "We basically spent the next eight years building a ton of different products," Schwartz tells Fortune. "We built marketplaces, we built consumer apps, we built games, we built social networks, we built SAS companies, people agencies, and we did pretty well."
Amazon's growth as a mass and premium beauty retailer significantly raises the competitive bar for beauty industry players, particularly traditional retailers and department stores. Future success will depend less on brand exclusivity and more on convenience and enriched online shopping experiences.
Simona Paganetto's initiative Implasticfree.com transforms the quest for plastic alternatives into a trusted resource, connecting conscious consumers with brands committed to sustainability.