"Scot Wingo observed consumers' shopping journeys while running ChannelAdvisor, the marketplace management firm he started in 2001. He says consumers approach the process in three stages: researching the market, finding suitable products, and buying the right item. The acronym - ReFiBuy - is the name of his latest company. It's a generative AI optimization platform for retailers and brands. By any measure, Scot is an ecommerce pioneer."
"Wingo: The idea started with my experience at ChannelAdvisor. The company went public in 2013, and I was still CEO and founder. By 2015, running a public company had become a drag. I left the CEO role but stayed on the board. ChannelAdvisor was ultimately taken private by a private equity firm, which merged it with Commerce Hub. It's now called Rithum."
Consumers approach shopping in three stages: researching the market, finding suitable products, and buying the right item. Scot Wingo founded ChannelAdvisor in 2001 after building selling tools from Auction Rover, an auction search engine launched in 1999 and sold to GoTo.com/Overture. ChannelAdvisor went public in 2013; Wingo stepped down as CEO in 2015, stayed on the board, and the company was later taken private and merged into Rithum. Wingo launched Spiffy, an on-demand car care company, and in August 2024 founded ReFiBuy, a generative AI optimization platform for retailers and brands inspired by agentic AI developments.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]