#checkout-optimization

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E-Commerce
fromThe Drum
4 days ago

'Irrelevance used to be neutral. Now it's damaging'

Personalized, relevant offers at checkout are essential because irrelevant offers drive cart abandonment and the checkout is a high-emotion Transaction Moment for consumers.
E-Commerce
fromMarTech
1 month ago

What to expect from social commerce during the upcoming holiday shopping season | MarTech

Social commerce will lead 2025 holiday shopping, driven by short-form video, live creators, and merchant-focused checkout optimization for impulse purchases.
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