A recent study by Rokt and Harris Poll reveals that online shoppers prioritize a smooth checkout process and relevant product messaging. Consumers experience joy from shopping online, but excessive ads lead to cart abandonment. AI and machine learning can enhance the shopping experience by tailoring interactions to individual preferences, which can result in higher conversion rates and customer loyalty. The study highlighted that 70% of consumers are more likely to spend on brands that understand them, indicating the importance of delivering relevant experiences to retain customers, especially Millennials and Gen Zers.
"Consumers feel frustrated when they are overwhelmed by too many ads because it makes them feel more like a sales target than a valued customer."
"Successful brands use AI to help foster meaningful relationships with customers, focusing on relevance rather than volume when sharing messages."
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