#marketing-stunts

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Marketing
fromEntrepreneur
1 day ago

The Single Most Powerful Emotion In Marketing, According to Research

Delight—combining surprise and joy—is the most powerful emotion brands can create, driving loyalty, repurchase, and revenue growth through cross-selling and upselling.
Marketing
fromFast Company
2 weeks ago

Burger King wants you to call its president to complain. No, really

Burger King president Tom Curtis is taking unfiltered customer calls and texts for at least four hours daily over two weeks to gather input.
Food & drink
fromTasting Table
2 months ago

Why We Haven't Seen A Plant-Based Roast Beef Sandwich On Arby's Menu - Tasting Table

Arby's resisted plant-based roast beef to protect its meat-first brand identity, using anti-vegetarian marketing stunts and themed promotions.
Marketing
fromFast Company
3 months ago

The Pop-Tarts mascots are about to die again-from trying too hard

Pop-Tarts will field six edible mascots for the Dec 27 Pop-Tarts Bowl and let fans vote which team’s mascots will be eaten.
Cars
fromArs Technica
3 months ago

When recreating a famous SUV stunt in China goes wrong

Marketing stunts at national landmarks can cause physical damage, safety failures, and reputational risk; organizers must perform rigorous risk assessment and controls.
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