#marketing-stunts

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Marketing
fromFast Company
2 days ago

The Pop-Tarts mascots are about to die again-from trying too hard

Pop-Tarts will field six edible mascots for the Dec 27 Pop-Tarts Bowl and let fans vote which team’s mascots will be eaten.
Cars
fromArs Technica
1 week ago

When recreating a famous SUV stunt in China goes wrong

Marketing stunts at national landmarks can cause physical damage, safety failures, and reputational risk; organizers must perform rigorous risk assessment and controls.
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