"More so now than ever, moviegoing has to be an event. What used to be more of a habit among American consumers has become more event based, and the need for urgency, regardless of what the content is, is key to any campaign."
"Between the rise of streaming and ample free online content, most people have entertainment galore at home. So the task for the film business has been to make a trip to the theater a uniquely fun time. It is the reason why premium screens are popping up in new markets; why theaters are expanding offerings to include sing-alongs and 4DX."
Hollywood faces pressure to make moviegoing an essential event rather than a casual habit as streaming and online content proliferate. The film industry responds through premium theater experiences, expanded offerings like sing-alongs and 4DX technology, and increasingly creative marketing campaigns. Major studios invest in elaborate promotional stunts to generate buzz and urgency around releases. This shift reflects fundamental changes in consumer behavior, where theatrical attendance requires compelling reasons beyond content alone. The upcoming Oscars showcase two major front-runner films with substantial budgets, established talent, and relevant themes, representing the type of event-driven cinema studios now prioritize in a fragmented media landscape.
Read at Esquire
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