Burger King wants you to call its president to complain. No, really

"I called Burger King president Tom Curtis a few times this week, but it went straight to voicemail. You can try too, his number is [phone]. Okay, so maybe it's not his personal cell number, but Curtis is still taking calls and texts from anyone and everyone. On February 17, Burger King announced he would be spending at least four hours a day over the next two weeks-including nights and weekends-taking unfiltered calls and texts from customers,"

"It all feels like an elaborate bit, doesn't it? This is the same brand that offered free Whoppers to clowns, hacked Google Home devices, offered a free hamburger to anyone who deleted 10 Facebook friends, and tried to usurp the Belgian monarchy. What corporate executive speaks outside carefully curated remarks, PR photo ops, and earnings calls, let alone mix with the hoi polloi?"

Tom Curtis, Burger King president, is spending at least four hours each day over a two-week period taking unfiltered calls and texts from customers, including nights and weekends. Customers can call with Whopper ideas, complaints about local restaurants, marketing suggestions, or other messages. The calls route to a public number and to voicemail, but Curtis intends to hear raw customer input. Burger King has a history of provocative marketing stunts, such as offering free Whoppers to clowns and hacking Google Home devices. Curtis emphasizes that people need to see action to prove the effort is genuine.

Read at Fast Company