#marketing-data
#marketing-data

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AdExchanger

Fintech's On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both? | AdExchanger

The fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential. [ more ]

Social Media Today

1 month ago

Marketing

Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

Snap partners with Snowflake for marketing data cloud integration.

Snapchat collaborates with AppsFlyer on privacy-centric measurement solution. [ more ]

Forbes

1 month ago

Marketing

Council Post: How To Transform E-Commerce Marketing Data Into Profits In 2024

Data is crucial for marketing success, but knowing how to leverage it is equally important.

Utilize first-party data collected from e-commerce platforms for targeted marketing strategies.

Segment audiences based on RFM (recency, frequency, monetary values) for more effective advertising. [ more ]

MarTech

3 months ago

Marketing tech

LiveRamp acquires data clean room start-up Habu | MarTech

Data platform LiveRamp acquires marketing data start-up Habu for $200 million.

Habu's data clean room capabilities will enable LiveRamp clients to securely share customer data. [ more ]

MarTech

5 months ago

Data science

How to use conversion data to enhance top-of-funnel marketing | MarTech

Leveraging marketing data is key to continual optimization and driving growth.

Feeding bottom-of-funnel analytics back into top-of-funnel activities can reduce costs and increase customer engagement. [ more ]