#marketing-data

#marketing-data

Data-driven decisions are crucial for organizational success.

Data is crucial for marketing success but can be challenging to integrate effectively in martech stacks.

The fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential.

Snap partners with Snowflake for marketing data cloud integration.

Snapchat collaborates with AppsFlyer on privacy-centric measurement solution.

Data is crucial for marketing success, but knowing how to leverage it is equally important.

Utilize first-party data collected from e-commerce platforms for targeted marketing strategies.

Segment audiences based on RFM (recency, frequency, monetary values) for more effective advertising.

Data platform LiveRamp acquires marketing data start-up Habu for $200 million.

Habu's data clean room capabilities will enable LiveRamp clients to securely share customer data.

Leveraging marketing data is key to continual optimization and driving growth.

Feeding bottom-of-funnel analytics back into top-of-funnel activities can reduce costs and increase customer engagement.

Data silos still exist in organizations, hindering efficient data management.