How to protect your marketing survey against AI bot attacks | MarTechAI bots are significantly distorting marketing data, making it crucial to address and counteract their effects.
Council Post: Here's How AI Can Turn Every Decision Into A Data-Driven OneData-driven decisions are crucial for organizational success.
You need to glue your martech stack together. Here are some of your options. | MarTechData is crucial for marketing success but can be challenging to integrate effectively in martech stacks.
Fintech's On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both? | AdExchangerThe fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential.
Snapchat Announces Ad Analytics Partnerships To Improve Campaign InsightSnap partners with Snowflake for marketing data cloud integration.Snapchat collaborates with AppsFlyer on privacy-centric measurement solution.
Council Post: How To Transform E-Commerce Marketing Data Into Profits In 2024Data is crucial for marketing success, but knowing how to leverage it is equally important.Utilize first-party data collected from e-commerce platforms for targeted marketing strategies.Segment audiences based on RFM (recency, frequency, monetary values) for more effective advertising.
Twilio Is Building A Bridge For Marketers Between Data Warehouses And Its Segment CDP | AdExchangerData silos still exist in organizations, hindering efficient data management.