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fromWE AND THE COLOR
2 weeks ago
Online marketing

LinkedIn Advertising for Designers: Is It Worth the ROI?

LinkedIn advertising costs more upfront but delivers higher-quality B2B leads, larger deal sizes, and superior ROI for designers and studios.
fromThe Drum
1 month ago
Marketing tech

LinkedIn debuts AI tools for B2B marketers, launches playful Nancy Kerrigan campaign

B2B marketers face intense short-term ROI pressure, prioritize budgets for new-business generation, and are rapidly adopting LinkedIn's new ad formats and generative AI tools.
fromThe Drum
1 month ago
Marketing tech

LinkedIn debuts AI tools for B2B marketers, launches playful Nancy Kerrigan campaign

more#b2b-marketing
Social media marketing
fromDigiday
1 month ago

'Clicks don't pay the bills, pipeline quality does,' becomes LinkedIn's case for its pricey ad prices

LinkedIn charges much higher ad CPMs but claims superior data and intent signals deliver more cost-effective pipeline and qualified prospects.
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